Huawei launches svelte Ascend P7 in UAE
Tuned-up slender handset now available across region
China-based technology conglomerate Huawei today launched its flagship smartphone, the Ascend P7, in the Middle East market at a launch event in Dubai.
The 4G LTE-enabled handset is the latest in Huawei's Device division's Ascend series, a range that has propelled it into the number-three smartphone vendor position by worldwide shipments.
The P7 has a 5-inch full high-definition display, a selfie-friendly 8MP front-facing camera and a 13MP rear-facing camera.
At 6.5mm slim, Ascend P7 is quite a lot thinner than Samsung and Apple flagships. The Galaxy S5 measures 8.1mm at its thickest point and even the iPhone 5S only manages 7.6mm.
"Today Huawei has continued to push the boundaries of what is possible. The Ascend P7 challenges existing industry standards by redefining smartphone design, camera experience and connectivity, providing consumers with a truly innovative and premium smartphone," said Ashraf Fawakherji, vice president, Huawei Device Middle East.
"We are confident that regional consumers will react well to the introduction of the Ascend P7 because of the host of incredible software and design features that are included in the device. Never have we been more proud of a smartphone that embodies our ‘Make it Possible' mantra."