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Microsoft Devices appoints new Middle East VP

Regional boss takes charge of growing Lumia, Asha, Nokia X business

Microsoft Devices appoints new Middle East VP
French: These are exciting times for the mobile communications sector.

Microsoft Devices, which now includes newly acquired Nokia hardware ranges in its portfolio, has announced the appointment of Jon French as vice president for the Middle East region.

French will be responsible for the overall strategic development of the group's business operations in the region.

"We welcome Jon to lead the company's growth in the region," said Arto Nummela, senior vice president, India, Middle East and Africa, Microsoft Devices Group.

"With his extensive international business and sales management experience gained in various roles in Nokia and other major multinational companies, Jon is an excellent choice to further lead the regional growth of the company's mobile devices division including the Lumia, Nokia Asha and Nokia X business."

French started his career in sales management for Nokia UK and has over 17 years of experience in the consumer and business technology market, according to Microsoft. Following his role at Nokia UK, he spent six years at Samsung Electronics UK where he held a number of positions from global account manager to head of sales, before becoming general manager in 2007.

Following his role at Samsung, French joined HTC to lead the sales division in the UK and Ireland.  He later re-located to Dubai to join HTC as its vice president of Middle East and Africa in 2012.

"These are exciting times for the mobile communications sector as a whole," said French. "The company has spearheaded the next chapter in its evolution; one that is defined by an ongoing commitment to innovation and to building the ecosystem. As such, it's a great opportunity to join the division as the vice president and to be part of driving the brand to even greater heights across the region. I very much look forward to collaborating with our customers, partners and the community at large to grow this dynamic business."

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