Home / / Prestigio targets the education sector

Prestigio targets the education sector

Vendor wants systems integrators to grow presence in education segment

Students who won Prestigio tablets at Knowledge Fair 2014 pose with their certificates.
Students who won Prestigio tablets at Knowledge Fair 2014 pose with their certificates.

Tablet and smartphone maker, Prestigio has revealed plans that will see it establish a strong footing in the Middle East's education sector.

The company, which is running a campaign dubbed "For A Bright Future", is looking to work with governments in the Middle East and Africa (MEA) region to grow the share of its education solutions business.

Dia Hamdan, marketing manager, MENA at Prestigio, said as part of the campaign, Prestigio has continued its education initiatives and awareness campaigns around its Presitigio MultiBoard LED interactive displays and Visconte Windows-based tablet offerings.

Hamdan said the company has decided to not only grow it share of business in the education sector, but is also sponsoring universities and secondary schools with a range on initiatives that are aimed at helping students to embrace new ways of learning using technology. "We have organised several soccer tournaments for universities in the region as part of the drive to raise awareness around our education solutions. We will also be getting involved in sponsoring science fairs for schools as part of the campaign," he said.

Hamdan added that Prestigio has become is pioneering initiative in the education sector, where it is supported students in different countries on how they can enhance their learning experience using the company's solutions. "We recently partnered with JSS School in Dubai during the Knowledge Fair 2014 in association with SRM University and Science India Forum in UAE where more than 55 Schools and 3000 students participated during the two-day event," he said.

He said through these initiatives, the company is creating demand generation activities for systems integrator partners, making it easy for them to go into schools and universities to deploy complete educational solutions. "Prestigio will always be a supporter of the education sector in the MEA region and we are looking for other opportunities to work with government and private education bodies in this region," he said.