Ericsson appoints new president and head of MENA region
Rafiah Ibrahim to take on new role as on 1 July 2014
Ericsson today announced the appointment Rafiah Ibrahim as the new president and head of the Middle East and North East Africa region, effective 1 July, 2014.
Ibrahim, who has more than 30 years' experience in the telecommunications industry, has worked for Ericsson for 18 years.
Ibrahim said, "I am excited to take on this challenge and return to a region that is close to my heart. Region Middle East is a key market for Ericsson, and I believe there are many opportunities for further growth and development. We are absolutely committed to help our customers realise their visions and continue to build the Networked Society in the Middle East."
Ibrahim's past positions include country Manager of Bangladesh, head of global customer units as well as head of former market unit North Africa responsible for business in 11 countries.
Hans Vestberg, president and CEO of Ericsson, said, "Rafiah brings different and market relevant competence and experience to our team and to region Middle East and North East Africa in specific. But above all, Rafiah is a leader with strong commercial drive and have a relevant knowledge of the Middle East and North East Africa market. This appointment also shows the diversity in Ericsson's leadership team."
In addition to her role as president and head of Region, Ibrahim will also become a member of Ericsson's Global Leadership Team.