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Almasa, Technocare partner for Iraq

Move to help Almasa Care to boost its services business to partner in Iraq

Amjad says the alliance will help Almasa to honour warranty, enhance logistics handling and cement its services offerings to partners in Iraq.
Amjad says the alliance will help Almasa to honour warranty, enhance logistics handling and cement its services offerings to partners in Iraq.

Almasa IT Distristribution and Technocare have partnered to offer a leading edge customer care and reverse logistics solution in Iraq.

The alliance, which will be offered through Almasa Care, the services business division of Almasa IT Distribution, will bring together Technocare's robust customer care and after market platform in the wireless sector, with Almasa's deep market understanding and penetration in the Iraq market.

Medhi Amjad, executive chairman, Almasa IT Distribution, said: "This strategic alliance with Technocare will help the company to honour warranty,enhance logistics handling and cement the company's services offerings to channel partners in Iraq."

Amjad added that the company plans to continue investing in its after-sales services business and team as this will help to not only impart partner confidence but will contribute to the company's overall business growth. "We have launched our Almasa Care services business in Iraq as this is one offering that instils confidence in all the vendor brands we represent  and the channel partners we serve in that country," he said.

"This will create a new benchmark and standard for warranty support in Iraq, while also enabling never before available solutions in the market such as extended warranties, device exchange or trade-in and device insurance plans," said Prithvi Rajkumar, CEO of Techocare.

The solutions offered through Almasa Care are geared to add value both to consumers, and to other stakeholders in the value chain including operators, retailers and vendors.