LG launches G3 handset
Next-gen flagship gets host of enhancements, including selfie tune-up
LG Electronics today unveiled its G3 smartphone, successor to the company's LG G2, at launch events in London, New York, San Francisco, Seoul, Singapore and Istanbul.
LG emphasised that its development concept for the latest flagship handset was "Simple is the New Smart".
"The LG G3 is a culmination of consumer research based on LG's product development philosophy, Learning from You," the company said in a statement.
"The smartest innovation in a fast-evolving smartphone market is creating harmony between advanced technology and a simplified user experience," said Dr Jong-seok Park, president and CEO of LG Electronics Mobile Communications. "LG G3 is the result of our effort to actualise that idea into a tangible product. And we are extremely pleased with the result."
The handset comes with a 5.5-inch Quad-HD display with 538ppi, which LG points out is four times the resolution of HD and almost twice the resolution of a Full HD display.
The main camera is a 13MP OIS+ (Optical Image Stabilizer Plus) camera with Laser Auto Focus that LG claims "can shoot stunningly sharp images in a fraction of the time required by conventional phone cameras".
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As selfie functionality becomes more important to consumers, many smartphone vendors are putting more thought into their front-facing cameras, incorporating more powerful sensors and gesture controls.
LG has followed this trend with a 2.1MP model with several enhancements, such as a larger image sensor and larger aperture for more light throughput. When ready to shoot, users can make a fist and the G3 will recognize the gesture and begin an automatic three-second countdown.
The polished metallic skin on the rear cover is designed to be lightweight and fingerprint-proof. The shape of the chassis, described as "Floating Arc", is aimed at one-handed comfort and includes the rear-key activation of its predecessor.
The high resolution display on the G3 required LG engineers to pair it with enhanced battery technology. The handset lives off a 3,000mAh removable battery and proprietary optimisation technologies to maximise battery efficiency.
GALLERY: The LG G3
By replacing the metal in the battery cathode with graphite, LG was able to extend the lifespan of the G3's battery. The result, the company claims, is an operating time that can "keep up with the Quad HD display's ultra-high performance without losing steam in the middle of the day".