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DWTC reports ‘stellar’ returns for Shopper Spring

Consumer tech fair nets AED101m; power retailers laud 'exceeded expectations'

DWTC reports ‘stellar’ returns for Shopper Spring
Visitor footfall at this year’s GITEX Shopper Spring reached 126,425, according to DWTC.

World Trade Centre, organiser of last month's GITEX Shopper Spring 2014, claimed a "stellar" performance for the consumer electronics trade show, reporting sales of AED101m over the four-day event.

Power retailers and electronics brands reported strong sales, with smartphones; laptops and tablets; LED and UHD TVs; and DSLR cameras among the best performing categories. Visitor numbers also increased to reach 126,425, according to DWTC.

"Now in its second edition, the hotly anticipated GITEX Shopper Spring has cemented its position as the region's biggest consumer IT and electronics retail show," said Trixie Loh Mirmand, senior vice president, DWTC.

"Strong consumer anticipation combined with excellent product offers has generated fantastic sales for exhibitors. A number of the power retailers increased their space at this year's show and several leading brands joined for the first time. Our new experience zones also enabled visitors to test the latest products, compare performance and options before purchasing."

Power retailers at the event also reported positive returns. Ashish Panjabi, COO of Jacky's Electronics said: "Our participation this year has exceeded our expectations; we recorded an increase of 10% in sales, up from last year. We observed that the majority of customers opted for products that offer more value, with a preference shift towards purchasing bigger and more expensive products such as mid- to high-end smartphones, laptops, televisions and tablets. 

"GITEX Shopper is the major event that Jacky's participates in twice a year. We look forward to the next edition in the autumn and have started planning for it already," he added.

Neelesh Bhatnagar, CEO of Emax commented: "GITEX Shopper Spring has once again demonstrated its worth as a key platform for the industry and a strong consumer trend indicator. Emax sales grew by 22%, with smartphones accounting for nearly 70% of the growth. Top sellers in the smartphone category were Samsung S5, iPhone 5S, HTC One M8 and Samsung Note 3. TVs also had strong performance with sales jumping by almost 50%. We are looking forward to the future editions of the show."

GITEX Shopper 2014 opens on 27 September and runs for eight days, until 4 October, at the Dubai World Trade Centre.

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