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Quantum gets ready to launch Windows devices

Company to unveil Wintel-based tablets, smartphones and notebooks

Ismail says introducing Wintel-based devices will complement Quantum's existing portfolio.
Ismail says introducing Wintel-based devices will complement Quantum's existing portfolio.

Quantum, the private label brand within the BDL Group, has revealed that it will launch new devices based on the Intel microprocessor and Microsoft's Windows 8.1 operating system next month.

Quantum said the plan is part of a wider strategy to develop its mobile solutions business in all the markets where it has presence in the region.

According to Quantum, the company will introduce in the Middle East, Africa and India market Quantum branded tablets, smartphones and notebooks that are built on a Wintel platform.

Tamer Ismail, CEO, BDL Group, said in an interview with Channel Middle East magazine, that after the launch and success of Android-based Quantum tablets in the Middle East market, the company has decided to also bring to market devices built using Intel microprocessors and Windows OS.

Ismail said Quantum started with tablets and has invested in developing this brand in the regional market. "We feel the time is now right for us to offer our retail and traditional dealer channel devices that include tablets, smartphones and notebooks," he said.

He added that the company will introduce two notebook models 13-inch touch and 14-inch non-touch for the consumer and SoHo space. "The models will come with Core i3, i5 and i7 processor and Windows 8.1," he said.

Ismail lauded Microsoft Gulf's move to offer free Windows Mobile 8.1 to Dubai- and Middle East-based OEMs and said this will definitely make Windows tablets and smartphones more competitive with Android-based devices.

He explained that Quantum has invested in a quality assurance programme to lessen RMA returns. "We currently offer Diamond Warranty, which includes a three-year warranty, three months swap out scheme and three-year pick up and drop," he said. "This initiative will be extended to the new products that will hit the market soon."

Ismail said the company has already identified the retailers, hyper-market stores and traditional dealer partners that will sell its products to consumers. "We are also looking to sign new partners in Middle East, Africa and India," he said. "Our aim is to promote Quantum at a global scale and that's why we registered the brand on a worldwide level."