Sony announces launch of BRAVIA W850B series
Full HD LED BRAVIA TV line-up from Sony debuts wedge structure
Sony Middle East and Africa FZE today announced the launch of the BRAVIA W850B series, "the new innovative wedge structure" in its latest range of Full HD TVs.
Featuring the X-Reality PRO processing engine that reproduces "an outstanding amount of detail during playback", the W850B series incorporates the new structure "Wedge", designed to increase stability.
Sony said, by lowering the TV's centre of gravity, it was able to achieve a smaller pedestal size than that of conventional TVs.
The two-way stand, which gives consumers the option to directly mount their new sets on the wall without having to purchase extra accessories, is featured on several of the BRAVIA models.
In addition to offering increased installation options, Sony said that the TV's sound quality has also been improved as the wedge shape expands capacity and is used to incorporate a large speaker to provide "deeper, more powerful sound, unprecedented for a flat-screen TV". It also features ClearAudio+ technology.
One-Flick Entertainment and Sony's One-Flick remote, which has a touch-pad for users to search for content, are also new to the W850B, as well as a one-touch mirroring capability to reflect content from a smartphone screen onto the TV. The social viewing feature allows the sharing of viewing experiences via Skype.
Live Football Launcher allows the watching of previously-recorded footage from YouTube and the official FIFA video channel. Trivia on the game's history is also provided.
Utilising its display technologies, Sony additionally gives consumers accessibility to 500px, a photography community, via the new BRAVIA TVs.
The new range of BRAVIA W850B series in 70-inch and 60-inch screen sizes is currently available at all Jumbo outlets and select electronics retailers in the UAE.