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Sony launches DSLR-style Cyber-shot camera

DSC-HX400V delivers ‘blur-free shots’ with 50x zoom, fast auto focus

Sony launches DSLR-style Cyber-shot camera
The camera comes with a ZEISS Vario-Sonnar T* lens; high-resolution back-illuminated Exmor R CMOS sensor with 20.4 effective megapixels; and new BIONZ X processor.

Sony this week introduced its DSLR-style Cyber-shot camera, the DSC-HX400V, with 50x optical zoom and on-board GPS and Wi-Fi.

GALLERY: Sony Cyber-shot DSC-HX400V

"The DSC-HX400V's clear image zoom offers high quality frame-filling 100x close-ups of wildlife or distant landmarks, while its Optical SteadyShot and Intelligent Active Mode produce sharp and blur free full HD videos," Sony said in a statement. "With GPS and Wi-Fi onboard, users can now retrace their travels with map views on a PC and send photos and videos directly to smartphones, tablets or other devices."

The camera comes with a ZEISS Vario-Sonnar T* lens; high-resolution back-illuminated Exmor R CMOS sensor with 20.4 effective megapixels; and new BIONZ X processor. Shared with the Cyber-shot RX10 and full-frame a7, the powerful detail reproduction technology and area-specific noise reduction is aimed at cleaner, more natural images in vivid colours, contrast and textures, even in dim light.

Featuring a DSLR-style body, the compact DSC-HX400V has a manual ring for smooth adjustment of zoom/focus, a switch for selecting manual focus and DMF modes, a jog dial, custom buttons, and memory for favourite settings. And, with full P/A/S/M controls, users have a range of exposure options to create pictures and Full HD movies.

Framing and focusing is delivered through the high-contrast electronic viewfinder, but users can also compose and view shots on the 7.5cm (3.0-type) Xtra Fine LCD that tilts for a more comfortable view with the camera held high or low.

On-board Wi-Fi lets users send photos and videos straight to a smartphone or tablet, while NFC connects with compatible mobile devices at a single touch. Phones can also be used as a remote controller, a function intended for use in group photos. The camera also connects to 4K TVs.

GALLERY: Sony Cyber-shot DSC-HX400V

The Cyber-shot DSC-HX400V is currently available at all Jumbo showrooms and select authorised dealers in the UAE.

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