Home / Yahoo acquires self-destructing messaging app, Blink

Yahoo acquires self-destructing messaging app, Blink

Reports suggest acquisition is for talent, not app

Marissa Mayer, chief executive of Yahoo
Marissa Mayer, chief executive of Yahoo

Mobile messaging app Blink, has been acquired by Yahoo, but according to online sources, the purchase has not been made for the app itself, but for the talent behind it.

A product of Meh Labs, a company founded by ex-Googler Kevin Stephens and Michelle Norgan, Blink is a rival of Snapchat, which lets users share self-destructing texts, photos, videos and voice messages with individuals or groups. The files can be controlled with a timer so users can set how long they can be read after viewing or tapping.

All seven Blink team members, including the founders, will now be joining Yahoo, but terms of the deal were not disclosed.

According to Techcrunch, when the company announced its arrival on Android earlier this year, it reported having around 100,000 downloads and just over half of its user base was located in the US, but Blink was gaining ground in the Middle East, which became its second-largest market.

Stephens said at the time that Blink would begin to cater to that market more heavily with localisation in Arabic.

These plans look unlikely to flower now as the Blink app will shut down.

The Blink website says: "We're excited to announce that as of May 13, 2014, Blink is joining Yahoo! We built Blink because we believe everyone should be free to show the same honesty and spontaneity in their online conversations as they can in person. We look forward to the possibilities that will come from bringing the Blink vision to Yahoo.

"In the next few weeks, we will be shutting down Blink for both Android and iOS. If you have any questions or concerns, you can email us at support@blinkapp.co and we will personally reply to you.

"We can't begin to express how grateful we are for your support throughout this journey. We hope you stick with us through the next chapter."

Yahoo has reportedly bought 40 start-ups since chief executive Marissa Mayer took over two years ago in an attempt to revamp the Internet company. Mayer has sought to generate more mobile content and advertising revenues in the midst of a demand surge for tablets and smartphones.