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Global partners with HP to drive solutions business

Distributor moves to promote storage and networking array to partners

Veljovic says the company wants to help partners to embrace solutions-selling.
Veljovic says the company wants to help partners to embrace solutions-selling.

Global Distribution FZE, an authorised HP Channel Development Partner (CDP) in the United Arab Emirates (UAE) has widened its HP product offerings to foster the company's solutions business in the local reseller community.

Rohit Mathur, GM, Solutions Distribution at Global Distribution, said: "We initially focused on HP's server product offerings and establishing our presence as a HP CDP in the market. Now we've started promoting HP's storage and networking portfolio to allow partners to present holistic solutions to clients and buy those products from one source. HP has a comprehensive product portfolio and many project references in all industry verticals, which supports us to position the solutions correctly."

Mario M. Veljovic, VP Solutions MENA at Global Distribution added: "Our vision is to enable the reseller community to embrace solutions-selling and we are committed to support our partners with all necessary tools and tailor-made solutions for the vertical the partner is focused on. Partnering with HP, with its variety of products, is a great step forward in our mission."

Mahmoud Trad, Enterprose Group distribution sales manager at HP Middle East commented: "We are glad to see our partners take innovative routes to address individual markets and ensure HP will have an increase in its market penetration across all verticals and products segments. The partnership with Global Distribution will reinforce HP's presence in the UAE and create stronger visibility in the local reseller channel."