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Genesys prepares for ‘Partner Days’ 2014

Two-day event to share best practices with channel partners across the Middle East

Afifi says channel partners are at the core of Genesys' business strategy and success in the region.
Afifi says channel partners are at the core of Genesys' business strategy and success in the region.

Genesys, a provider of customer experience and contact centre solutions, has announced that it will host its first Genesys Middle East Partner Days 2014 at the JW Marriott Marquis hotel in Dubai from 14th to 15th May.

The two-day event will bring together over 50 decision makers and business leaders of the leading channel partners of Genesys from across the Middle East region. At the event, partners will have a closer look at various solutions and platforms from Genesys designed to build significant competitive advantage for enterprises, reduce customer churn and differentiate their brand from competitors.

"Our partners are at the core of our business strategy and successes, representing the strength of Genesys solutions across the vast Middle East market. Over the past few years, we have announced a series of initiatives focused on driving the capabilities and skills of our growing channel network. It is through their commitment and diligence that customers have come to recognise Genesys as a trusted brand that offers comprehensive customer experience and contact center solutions," said Mohamed Afifi, managing director, Genesys in the Middle East. "Based on the healthy mix of our market-leading solutions and our partners' superior regional and domain expertise, we are confident that this thriving ecosystem will continue to grow."

Venkat Raghavan, general manager, Al-Futtaim Technologies, a Genesys partner, added: "Al-Futtaim Technologies has been a partner of choice for UAE's leading enterprises when it comes to quality ICT solutions for over two decades. The customer experience and contact centre solutions space represents a key segment of business as it underlines our ambition to grow the value business, in a high end applications and services activity."

Raghavan said Genesys is a natural partner, in line with the group's philosophy to associate with only top players in any segment. "The growing list of satisfied clientele is testimony to this successful partnership," he said.