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Symantec revamps Partner Program

Security vendor unveils 12 new solution competencies

Symantec says the new competencies will give partners the choice to deepen their expertise in a particular solution area.
Symantec says the new competencies will give partners the choice to deepen their expertise in a particular solution area.

IT security mainstay, Symantec has unveiled 12 new Solution Competencies, a move the vendor says will give partners the choice to deepen their expertise in a particular solution area, or to extend their capabilities across multiple solutions for broader market traction.

John Eldh, vice president of Channel Sales for the Americas at Symantec, said in a blog post, that by achieving a Symantec Competency, partners demonstrate their insight, experience and solutions-expertise crucial when solving their customers' unique business challenges.

"At Vision, Symantec's annual user and technical conference, I had the opportunity to speak with many of our channel partners and share more details regarding our redesigned Partner Program," Eldhsaid in the post.

Eldh said as Symantec continues to grow as a company, it's planning some exciting changes to the revamped partner programme. "We're also investing more in our partners than ever before. In the October timeframe, partners will have access to richer rewards, based on capability, performance and commitment to delivering value to customers," he said.


He explained that through the redesigned partner programme, eligible partners may receive new and enhanced financial and business benefits. "Partners can increase their earning potential by as much as 20% through Symantec's Opportunity Registration Program, a benefit available to partners who achieve Principal or Expert level Competency and who first identify, develop and close incremental sales opportunities on qualifying products and services," Eldh added.

Other benefits according to Eldh include the new Growth Accelerator Rebate, available to partners who invest in achieving Expert Competencies, Renewals Performance Incentive, which offers partners who have earned one or more Expert Competencies and meet or exceed defined renewal opportunity targets, up to a 2% rebate on applicable total renewal business. He added that partners who possess one or more Expert Competencies will be eligible to apply to receive Development Funds, as much as 5% for qualified Platinum tier program members.

"In addition to financial benefits, all partners will now have access to a more comprehensive enablement portfolio and a host of valuable sales, marketing and technical benefits designed to help them increase customer demand and adoption, speed the sales cycle and accelerate their success," he said.

Eldh pointed out that the company is entering a transition period within which partners can assess the requirements and benefits associated with the redesigned partner programme structure. "We are committed to supporting our partners through this transition period, with the objective of helping to ensure that they're well-positioned to take full advantage of a more rewarding partnership with Symantec," he said.