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Global Distribution to launch private label business

Distributor plans to have its own range of tablets, smartphone and lifestyle products

Global Distribution to launch private label business
Chandrasekar will drive and develop Global' private label business.

Dubai-based distributor Global Distribution has revealed plans that will see it launch a private label business for tablets, smartphones and lifestyle products in the Middle East, Africa (MEA) region and India.

The company, which has operations across six continents and distributes a range of teir-one and tier-two brands, said it's investing in a private label business to fill the gaps it has identified in the mobility segment in the MEA geography.

VM Chandrasekar, MD & CEO at Global Distribution Group, said in an interview with Channel Middle East that the private label business will see the company have its own brand of tablets, smartphones and lifestyle products. "When I say lifestyle products it includes wearables and we see huge potential for wearable technology in MEA in 2014," he said.

Chandrasekar added that the company recently acquired a German brand called Ionik, which is doing well and has been marketed properly in Germany and the rest of Western Europe. "The acquisition of Ionik has given us impetus to get into the mobility segment and we will be launching the brand across the various regions in the MEA territory," he said.

Chandrasekar explained that he will drive and develop the private label business. "Since I will be delegating my other responsibilities within the group to the middle management layer, I am going to take the active CEO/COO role of driving this business myself because we see huge opportunity especially from the bottom line point of view," he remarked. "In my opinion, this is really going to be one of the key lifelines in the group."

He pointed out that Global is actively and aggressively investing in the private label business because of the sheer opportunity in the mobility space especially on the African continent, where a large number of cellphone users still have feature phones. "We will be launching the Ionik brand here in the Middle East including all the major countries namely KSA, Kuwait, and the rest of the GCC. As we have a platform in Africa, we will also be launching the Ionik branded products on the continent," he said.

Chandrasekar said at the moment, Global's main focus in Africa is concerntrated in East Africa covering Kenya, Tanzania, Uganda, and Ghana on the West coast.

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