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Samsung, Apple smartphone shares eaten by China rivals

Shares drop while shipments soar as cheaper rivals gobble larger slices

Samsung, Apple smartphone shares eaten by China rivals
Both Apple and Samsung have seen rising shipments, but their global shares have dwindled.

Global smartphone table-toppers Samsung Electronics and Apple Inc both saw their market shares eroded by Chinese competitors and other handset manufacturers in the first quarter, according to the latest figures from research firm Strategy Analytics.

While market leader Samsung Electronic saw shipments rise 28% to 89m units, its market share fell from 32.4% at the end of Q1 2013 to 31.4%. Earlier this month the South Korean vendor announced that it expected its second straight quarter of profit decline and linked the drop to shrinking smartphone sales.

Meanwhile, Samsung’s arch-rival Apple saw its global share dip from 17.5% to 15.3%. But a separate report chronicled a 4.6% leap in the iPhone maker’s revenues for the quarter to 31 March, which Reuters said was a record for non-holiday sales. The bump was largely attributed to the Greater China territory, which includes Hong Kong and Taiwan.

Strategy Analytics traced the global share decline to increased share from a number of vendors, but significant among them were China-based Huawei Technologies, which held on to its 4.7% share, and Lenovo Group, which increased its share from 3.9% to 4.7%.

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