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Media tech to top agenda at Dubai conference

STEP 2014 conference takes place on 30 April at Dubai's Al Serkal art district

Media tech to top agenda at Dubai conference
Ray Dargham from STEP conference organisation team speaking at last years conference.

"Machines with human-like intelligence will inspire the future of media and technology," Neil Yorke-Smith, from the American University of Beirut will reveal at the STEP conference on 30 April.

STEP 2014, which will take place at Dubai's Al Serkal art district, is billed as a conference that examines the future relationship between media, technology and design. The keynote speakers this year feature Silicon Valley-based Soulaiman Itani; founder and pioneer of the augmented and wearable technology company, Atheer Labs; William Combe who will unveil the prototype for a digital vending machine created by his Dubai-based tech company, Spiderfrogs; and the founder of Anghami, Elie Habib who is pioneering digital music in the Middle East.

Ray Dargham from the STEP 2014 organising team said: "This is not your average conference; we have an inventive mix of visionaries, technophiles and creative minds who will be showcasing the latest innovations that will influence our daily habits as consumers. We want STEP to stand out as a platform that will probe regular assumptions about the future and inspire companies to rethink the way they design and market products and services as a result."

The conference will also examine the integration of technology with media through a series of panel discussions with global agencies that include Drive Dentsu, Cheil, JWT, Iris, Leo Burnett, The Brand Union and Netizency.

Other brands driving the increase of technology in the Middle East will be speaking, including du and entrepreneurs from Friendshipper, Roomorama, InnoZ, Volt, Instabeat, Tupelo and Sensytouch.

In addition to the innovative thinkers and influencers on stage, STEP 2014 will host interactive tech stations and a Hub Lounge where MENA start-ups will showcase their potential to accelerators, incubators, and prospective investors.

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