Veeam takes aim at partners selling NetApp
Company wants to work with partners that resell its solutions and NetApp offerings
Veeam Software, a provider of data protection solutions for the modern data centre, has revealed a plan that will see it target its channel partners that also sell NetApp's storage portfolio.
Veeam said although the company has integrated its technology and made it compatible to work with NetApp's product array, the joint partnership doesn't include cross-selling opportunities for channel partners.
Doug Hazelman, vice president of Product Strategy at Veeam Software, said: "What we want to do, especially what our teams are focused on now, is making sure that we are going to the Veeam channel partners that also sell NetApp to get them excited about the solution. For us, that's where everything happens - in the channel. The more we can get joint Veeam-NetApp partners signed up and excited about the solution, then the better it will be for us."
Hazelman said as customers are more conscious about what is called the always-on data centre, with basically no tolerance for downtime, they are looking for ways to be able to fully leverage the technologies that they have.
"Virtualisation has been a great technology but, when it comes to backup and recovery, NetApp has a great snapshot capability, and Veeam is really seen as the leader in terms of virtualisation backup and disaster recovery," he said. "Let's say that you're a NetApp customer with VMware today, and you've already got a snapshot schedule in place. The customer will be able to download our free edition and be able to perform recoveries on any of those snapshots, without having to have done any kind of backup or anything with Veeam previously."
Hazelman added that bringing all those things together, from a customer standpoint, is really going to help them understand the true capabilities of the modern data centre.
He explained that Veeam is specifically focused on the VMware platform, and NetApp is an extremely popular storage option for VMware.
"What happens is we do a great backup and replication for VMware virtual machines, but in order to do that, we rely on VMware snapshots. And while it works, it's not the most efficient way to do it," he remarked. "What we actually started doing in our Version 7 product with HP, and now we're going to be dong with NetApp, is leveraging the power of the storage to perform those snapshots at the storage level."