Ericsson: 8bn broadband subscribers by 2020
1.5 billion homes with digital television will make analogue TV obsolete, vendor predicts
By 2020, there will be over eight billion broadband subscribers and 1.5 billion homes with digital television, according to newly released predictions from Ericsson.
Analogue TV will be almost history by 2020, Ericsson added. The predictions were made as a result of six-month period of research that the telecoms vendor has dubbed its Media Vision 2020. The idea is to paint a picture of how the TV and media industry will evolve over the next six years.
Going on its research, Ericsson reckoned that the global TV industry will be worth $750 billion by 2020. The market was valued at $530 billion in 2013.
Ericsson also predicted that what it calls the Network Society - the idea of devices connecting independently of their users - will be realised by this point. Ericsson predicted that 50 billion connected devices will be in play by 2020, and that 15 billion of these will be video-enabled. The devices will rely on mobile IP networks dominated by video, Ericsson said.
"The future is not certain, but the direction and trends are clear. The rules of TV are changing and it is essential for our customers to evaluate their strategies for success," says Per Borgklint, senior vice president and head of Business Unit Support Solutions, Ericsson.
"The hope is that, by sharing our Media Vision 2020 and the game changers, and offering our truly unique insights, capabilities and leadership that the media industry overall will achieve success and delight consumers well into the future."
Ericsson's Media Vision 2020 also makes predictions about business opportunities. The vendor said that the bundling of content and services remains "the ultimate opportunity", as customers will value simplicity and perceive value in a single bill.
Ericsson also predicted that customers will eventually consume around 50% of their content through on-demand services.