Ixia launches Channel Xcelerate programme
New partner programme to accelerate vendor’s growth in the region
Ixia, a provider of network testing and monitoring solutions has launched Channel Xcelerate, an integrated global partner programme in the Middle East region.
According to the vendor, the new programme will help partners increase revenue while providing their customers access to a broader portfolio of network visibility, security and testing solutions.
Ixia said Channel Xcelerate is aimed at building a regional and global network of qualified partners that will have access to the company's Visibility Architecture portfolio.
"Designed to empower our partner community, Channel Xcelerate ensures that our partners have all the resources they need to successfully sell Ixia's visibility solutions, while underscoring our commitment to joint business objectives, growing the customer base and increasing market share," said Lori Cornmesser, vice president, Ixia Global Channel Sales.
The company stated that the Channel Xcelerate programme encompasses Ixia's current worldwide community of experienced visibility partners and a strong partner network of recently acquired Net Optics Inc.
"We signed up as Ixia's distributor in the Middle East a year ago to provide our resellers with a comprehensive portfolio of end-to-end network visibility solutions," said Jayadevan K, director, Operations at Comguard. "The launch of Channel Xcelerate will help us to further support our partners across the region and expand our channel business," he said.
Cornmesser added that: "Ixia is committed to cultivating its channel partner relationships as an integral component of our company's growth, and this united global programme is a testament to that commitment."
He explained that the partner programme incorporates Ixia's diverse and evolving suite of products, partner ecosystems and customer bases into a single scheme, which provides partners with competitive business opportunities for growth.