Home / / Partners laud Microsoft’s mobile-first strategy

Partners laud Microsoft’s mobile-first strategy

Software giant announced free Windows, Siri rival at developer summit recently

Partners laud Microsoft’s mobile-first strategy
Rughwani says the annoucement is going to change the fast growing mobile market scene in the Middle East.

Following Microsoft Corp's aggressive moves to compete in the mobile space, including licensing Windows for free on some consumer devices and developing a voice assistant similar to Apple's Siri, the company's Middle East solution provider partners have welcomed the move.

At the company's annual developers' conference in San Francisco recently, Microsoft executives, including newly minted CEO Satya Nadella, set out the company's strategy for clawing greater share of the mobile computing market.

Shailendra Rughwani, managing director at Experts Computer Group, a Microsoft channel partner in the Middle East, said this is the most welcome announcement after the new CEO has taken charge. Rughwani added that the annoucement is going to change the fast growing mobile market scene. "Until now, the mobile segment has been dominated by Android and with the introduction of Microsoft the competition will heat up, which will surely benefit the end users.

Rughwani remarked that Microsoft has entered the mobile space late but as a channel partner, the company is upbeat that the vendor as one of the the pioneers of operating systems (OS) business, it will bring the best mobile OS product to the market. "We welcome this move and will watch with much optimism the Windows for tablets and smart phones," he said.

He pointed out that it was vital that Microsoft gets aggressive in the mobile segment by making sure to get the Mobile Office software aside from Mobile Windows which will surely change the whole mobile sector. "We want Microsoft to improve communication to its partners in Middle East and explain to us the future road map so that we are geared up for the company's next step in mobility," Rughwani said. "I am optimist that this is surely the turning point for Microsoft's mobile strategy. It's a little late but a company like Microsoft will make a mark in this segment," he added.

Rughwani said following this announcement, the company is hoping that Microsoft will have more interaction and communication with all its partners going forward.

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