Yahoo woos Apple for search switch
CEO Mayer has pitch ready for Fruit Factory to dump Google on Safari
Yahoo CEO Marissa Mayer is set to launch a charm offensive on Apple Inc to persuade the Cupertino-based iPhone maker to switch the default search engine in its Safari browser from Google to Yahoo, according to a report from tech site recode.net.
Mayer is no stranger to Google, having served as an executive there before taking the top job at its search rival. Since taking over she has shaped a new vision for the company built around mobile services and apps.
Recode.net cited insiders as saying Yahoo's SVP of Mobile, Adam Cahan was also involved in designing the pitch, which is now ready to go. Apple's Jonathan Ive, a close friend of the late Steve Jobs and Apple's SVP of Design, is reportedly also a long-time acquaintance of Mayer, and he and other unnamed Apple executives are open to the Yahoo proposal. Ive in particular would prove a valuable ally for Mayer as he is widely thought to have great influence over product decisions.
Google pays Apple around $1bn a year for the traffic driven to its search pages by Safari. If Mayer is able to sever the long-standing relationship, it would be a welcome accomplishment for her turnaround plan, which two years on has yet to make significant headway. Ad revenue growth continues to lag that of Google, Facebook and Twitter, all of which are showing growth in double digits.