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Interactive Intelligence and AWAL collaborate in Saudi Arabia

AWAL will sell, implement and service Interactive Intelligence’s contact centre

Safwat Alshawaf, territory manager, Saudi Arabia at Interactive Intelligence.
Safwat Alshawaf, territory manager, Saudi Arabia at Interactive Intelligence.

Interactive Intelligence Group today announced that it has signed AWAL IT Services, a subsidiary of Saudi Telecom Company (STC), as an ‘Elite’ partner.

As per the terms of the agreement, AWAL will sell, implement and service Interactive Intelligence’s contact centre, unified communications, and business process automation software and solutions portfolio across all market segments and verticals in Saudi Arabia.

Safwat Alshawaf, territory manager, Saudi Arabia at Interactive Intelligence said: “Interactive Intelligence is highly committed to the Saudi market and is continuously looking for strong partners that can help grow our business in the region - partners who have strong local presence, wide market coverage and high level skills and expertise. We are very pleased to partner with the company and look forward to working closely with them”.

According to Interactive Intelligence, the demand for contact centre, unified communications and IP telephony solutions has been growing rapidly in Saudi Arabia and the trend is expected to continue in the next few years. Interactive Intelligence say that the technology revolution, currently witnessed in the Kingdom has led to the emergence of a new class of consumers, who easily access information through diverse channels enabling them to express their views. The increasing demands of these customers have compelled call centre operators and organisations to evolve at a rapid pace to accommodate the growing needs. The government has also introduced various initiatives aimed at providing high quality customer service and opening new channels of communications with customers.