Home / / Ex-Apple evangelist Guy Kawasaki: Macs still superior

Ex-Apple evangelist Guy Kawasaki: Macs still superior

But Android is better than iOS, Kawasaki cautions in exclusive interview with ITP.net

Ex-Apple evangelist Guy Kawasaki: Macs still superior
Kawasaki: I don't think anyone would use a PC by choice

Though he hasn't worked at Apple for over 15 years, Guy Kawasaki, the tech giant's former chief evangelist, is still touting the Mac as a superior personal computer.

Kawasaki pioneered the concept of evangelism in the 1980s, when Apple launched the original Macintosh computer. And in an exclusive interview with ITP.net, 30 years on from the Macintosh's first launch, he still expressed admiration for the device.

"I don't think you'd go to work at a new job and, in your new employee orientation, when they say that you can use a Mac or a PC, you'd go for a PC. It's hard to imagine that happening," he told ITP.net.

When asked about the differences between Windows and Apple's Mac OS, Kawasaki simply said of Windows, "Yeah, it's not even close."

Kawasaki delivered a keynote speech at this week's Gartner Symposium, held in Dubai. The crux of his presentation focused on how to "enchant" customers with big ideas, as outlined in his latest book, Enchantment.

Much of the advice given in the book was based on experiences working at Apple from 1983 until 1987, he said.

"Apple was probably the biggest single influence in my life. It happened when I was young and impressionable, and it was very powerful," he explained.

Kawasaki, however, was less than kind about Apple's mobile offering, iOS. Last year, he joined Motorola as an advisor on product development, and has since made very public claims that he believes the Android operating system to be better than iOS.

"I use an Android phone - I think Android is better than iOS. For example, Apple doesn't have a wireless charging phone, they were very late to 4G LTE - two years behind everyone else - and it's not really multi-tasking," he told ITP.net.

"There are just things that seem like they're a little too controlling. I want to make Chrome my default browser, but you can't change the default browser on iOS. You know what a swipe keyboard is, where you never lift your finger up? There's no such thing - you can't change keyboards with Apple."

Kawasaki also cited a lack of compatibility with Amazon's Kindle app as a major annoyance with Apple's iOS. "There are things like that that just drive me crazy," he said.

In terms of his preferred smartphone, Kawasaki said that he uses a Motorola Moto X, and that he admires the low-priced Moto G, which recently launched in the Middle East. He claimed that the Moto G, with its low price tag, has "really changed the value proposition for smartphones".

That said, Kawasaki admitted that it wasn't in Apple's DNA to compete at the lower of the market that the Moto G resides in.

"We were always expensive. Back in the Macintosh days, we would have made the case that we offer higher value," he said.

Regardless, many Apple critics have complained that Apple should do more to attract more mid-range customers. An answer was supposed to have come with the iPhone 5C, launched last year, but it turned out that the device still sported a premium price tag, despite featuring a plastic body.

Apple critics have also called on CEO Tim Cook to make good on his promise to enter into new product categories. Rumoured products such as an Apple TV or iWatch have yet to appear, and the company has been accused by many of having lost its touch for innovation.

For his part, Kawasaki said that he had little idea of what Apple currently has in the pipeline.

"Put yourself back in time to 1983, and no-one was asking for a Macintosh, so that's what I hope Apple's working on," he said.

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