Westcon Group expands alliance with F5 Networks
Regional VAD will provide application delivery networking solutions to solution providers
Regional VAD Westcon Group has announced the company is extending its global distribution agreement with F5 Networks Inc to include the Middle East region.
According to the distributor, F5 Networks' complete range of application delivery networking portfolio will be made available to Westcon reseller partners across the Middle East region, effective immediately.
This expanded relationship in the Middle East stems from a global accord signed in July, 2013, which named Westcon as F5 Networks’ first-ever global distributor.
F5 Networks said the expanded Westcon authority to distribute its products in many new countries will ensure a comprehensive sales engagement process for F5’s channel and better addresses global needs with new programmes and streamlined procedures.
Steve Lockie, managing director, Westcon Middle East said: “We are delighted to announce this expanded deal with F5, a company that brings world-class performance, security, and cloud solutions for many leading enterprises and service providers. Now we can mutually develop an exceptionally strong network of systems integrators, service providers, networking and security VARs in the region.”
“Adding Westcon to our partner network means F5 can continue to deliver on our channel-centric strategy in the Middle East. The partnership allows us to address needs of the growing customer base across the region,” said Diego Arrabal, regional sales director, Middle East at F5.
Arrabal added: “F5 has a robust channel network of certified distributors specialising in F5’s security and cloud solutions, a mix that ensures our customers’ requirements are met to the highest standards. With Westcon on board, our local presence is reinforced and the ability to extend our footprint more widely across the region is going to be realised.”