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HTC launches flagship smartphone in UAE

HTC One M8 to go on sale from April 4, retail for AED 2,749

HTC launches flagship smartphone in UAE
The device will initially launch in gunmetal grey and glacial silver

HTC on Wednesday launched its latest flagship smartphone, the One M8, in the Middle East and Africa region.

The new device will be available in the UAE and Saudi markets from April 4, HTC said. In the UAE, the new smartphone, which will launch initially in either gunmetal grey or glacial silver, will retail for AED 2,749.

Other countries in the MEA region will receive the new smartphone around the end of April.

A further colour option, which HTC is dubbing amber gold, will also be available towards the end of April, the handset manufacturer said.

Building on the design language of last year's HTC One, the HTC One M8 sports a high-quality metal unibody and a five-inch touchscreen display delivering Full HD resolution. Like it's predecessor, the One M8 also features front-facing speakers, though HTC claimed that the M8's speakers are up to 25% more powerful.

Under the sleek body, the M8 is powered by Qualcomm's Snapdragon 801 processor, with 2.3 GHz quad-core Krait CPUs and integrated LTE connectivity. In terms of software, the device runs on Android 4.4 KitKat, with the latest version of HTC's own Android ‘skin', HTC Sense 6.0, running on top of it.

The One also features a 4-megapixel main camera that improves on the 4-megapixel camera on the original HTC One. As with the first One, HTC claims that the camera works in ‘ultrapixels', and that it delivers a superior photographic experience. The new device also features a depth sensor, dubbed Duo Camera, which allows users to choose which aspect of the photo should be in focus after taking a shot. Meanwhile, the device sports a 5-megapixel front-facing camera. 

Unlike the original HTC One, the One M8 comes with an expandable storage slot, capable of housing a microSD card up to 128 GB. On-board storage is fixed at 16 GB.

The device was launched in the UAE on the same day as Samsung regionally launched its new flagship smartphone, the Galaxy S5. The S5 sports a fingerprint scanner, seen as a response to the TouchID fingerprint scanner found on Apple's iPhone 5S.

GALLERY: Revealed: Samsung's Galaxy S5

HTC's new device features no fingerprint scanner, despite its last-generation phablet, the One Max, offering one.

Despite receiving glowing reviews for the HTC One last year - many news outlets named it the best smartphone of 2013 - HTC is going through a tough period. The manufacturer has seen nine straight quarters of sales declines, and it saw its first annual loss last year.

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