BT opens Innovation Showcase centre in Dubai
Centre features live demonstration booths and brand new telepresence suite
BT today launched what it calls a Customer Innovation Showcase – a centre designed to showcase the firm’s offerings – in Dubai, as part of its wider growth plans for the region.
The centre is the latest in a slew of regional BT hubs at which the firm hopes to be able to demonstrate its products’ capabilities to local customers. Aside from demonstration booths for some of BT’s core offerings, the centre features a brand new telepresence suite, which can be connected to BT’s other Showcase centres around the world.
Demonstrating the quality of the telepresence suite, Kevin Taylor, BT Global Services’ president for the MEA region, launched the centre by delivering a presentation from Hong Kong. The idea, he said, was to assure BT customers that they were getting a strong level of service, no matter where they are in the world.
Steve Masters, vice president of customer innovation and solution design at BT, joined in the conversation from London. He said that the centre was part of wider plans to expand rapidly across the Middle East. For example, he explained, BT has plans to hire more than 400 people across the Asia, Middle East and Africa region.
“I’ve also had to give up one of my best innovation designers, who’ll be joining that region very soon, so it’s very positive,” he said.
With the help of such staff, BT hopes to use the new Showcase centre to provide customers with live demonstrations on offerings such as BT One, BT Connect, BT Contact, BT Assure, and BT Compute, as well as specific solutions tailored to various verticals.
“These solutions come as answers to some of the key challenges we’ve been seeing in IT,” said Taylor.
Dubai is the first city in the MENA region to be given a BT Showcase centre, though there are already a number of others dotted around the globe. There are centres in cities such as Beijing, Hong Kong, Johannesburg, Kuala Lumpur, London and New York, among others, BT said.
Wael El-Kabbany, BT Global Services’ managing director for the MENA region, said that the Showcase centres provided good environments for exploring innovative solutions to customer problems.
“Multinational companies headquartered in the Middle East and North Africa rely on us to help them seize opportunities elsewhere in the world, while global multinational companies with growth ambitions in this region trust our services to support their ambitions across the region,” he said.
“We continue to accelerate our expansion in Asia Pacific, the Middle East and Africa by investing further in our capabilities, by launching new and innovative services and by forging closer partnerships with our customers. The launch of the Customer Innovation Showcase in Dubai demonstrates our commitment to the Middle East and North Africa region as a key driver of growth."