Xerox Emirates clamps down on illegal supplies
Recent raids uncovered $150,000 worth of grey market goods
Xerox Emirates, a joint venture between Xerox Corporation and Mohamed Hareb Al Otaiba, recently initiated a UAE wide programme to counter the illegal importation of consumables.
The initiative, which has full support of the Dubai Economic Department, has seen raids being conducted in Dubai and Abu Dhabi, where many traders were caught engaging in illegal trading resulting in them being fined and goods confiscated.
According to the company, the programme to clamp down on illegitimate trading is part of a long term plan to protect the trademark, reputation and quality of the Xerox brand name in UAE.
"We are primarily concerned about the impact on our customers' experience and our channel partners who invest in building their businesses and whose profit is directly impacted by illegal imports," stated Andrew Horne, general manager, Xerox Emirates.
In addition to working with law enforcement officials, Xerox also also said it conducts partner training to help the channel improve their knowledge on the grey market and its disadvantages to their customers.
Xerox pointed out that the size of the grey market globally is between $3.5bn and $4bn according to research from The Imaging Supplies Coalition. These grey products reduce customer satisfaction, loyalty and ultimately impact service levels provided by companies in the authorised channels of distribution, Xerox Emirates said.
Xerox Emirates is the exclusive agent authorised to import and trade Xerox products throughout the UAE.