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Sandisk product footprint grows in Saudi Arabia

Flash specialist announces ‘64% year-on-year growth’

Yaser Ahmed Abdulwahed, chief operating officer, Ahmed Abdulwahed Company, left, and Tareq Husseini, regional sales director, Mediterranean, Middle East and Africa at SanDisk.
Yaser Ahmed Abdulwahed, chief operating officer, Ahmed Abdulwahed Company, left, and Tareq Husseini, regional sales director, Mediterranean, Middle East and Africa at SanDisk.

Flash memory specialist SanDisk this week claimed it had grown its footprint in the Kingdom of Saudi Arabia by 64% year-on-year from 2012 to 2013.

The announcement coincides with SanDisk's celebration of 15 years of business in the kingdom with its distributor Ahmed Abdulwahed (AAA) Company.

"The Kingdom of Saudi Arabia represents one of the highest revenue opportunities for SanDisk in the region. Over the past 15 years we have seen outstanding growth," said Tareq Husseini, regional sales director, Mediterranean, Middle East and Africa at SanDisk.

"In partnership with Ahmed Abdulwahed we have invested in developing the country's flash category by strategically growing our product footprint within power retailers and hyper stores.

"We look forward to continuing our growth efforts in the Kingdom of Saudi Arabia in partnership with Ahmed Abdulwahed Company to provide our customers with the best in flash memory products," added Husseini.

Strong growth in consumer electronics led to an increase in mobile subscriptions in KSA last year. According to the Communication and Information Technology Commission of Saudi Arabia, the number of mobile phone subscriptions in KSA reached 53m by the end of 2013, with a penetration rate of 181.6%. Driven by the region's high mobile phone penetration rates and a growing appetite for flash-based storage devices, SanDisk anticipates growth opportunities in the region.

"Growth in mobile phones and the proliferation of smartphones is rapidly coming to be seen as indispensable among Saudi consumers," said Yaser Ahmed Abdulwahed, chief operating officer, Ahmed Abdulwahed Company. "This is ultimately fuelling flash memory in the kingdom."

Husseini added that SanDisk's growth was attributed to key retailers in the kingdom including; Extra, Jarrir Bookstore, Emax, Carrefour, Lulu Hyper, Hyper Panda Danube and Bindawood.