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du releases 2013 sustainability report

du becomes first telco worldwide to report according to GRI-G4 sustainability guidelines

Badri: Sustainability is at the core of du's business.
Badri: Sustainability is at the core of du's business.

Du has released its third sustainability report, which highlights the operators commitment to social, environmental and development issues.

The report details du's efforts in areas such as gender equality in the workplace, empowerment of local citizens, waste management, reduced carbon footprint, increased social value through telecom services and more.

Among the areas which are highlighted in the report are the company's increase in Emiratisation; protection of customer data through IT security; innovative offerings that create social and environmental value, such as enabling easier communication for UAE's expatriate labour workforce, cloud services for lower costs and increased efficiency and more; use of hybrid energy in base station transmitters; carbon footprint assessment; and its healthy living initiatives.

The Report will also play a role in steering the company and enhancing its performance and resilience for the sustainability challenges that lie ahead.

This year's report is the first from du, and the first of any telecoms operator worldwide, to comply with the GRI-G4 guideliness, a set of standards for sustainability reporting that aims to make sustainability reporting a uniform and measured process across all organisations.

Hala Badri, executive vice president, Brand and Communications, du, said: "It is a privilege to know that we are supporting the UAE's position as a green leader by being the first company in the region, and the first telecommunications company in the world, to release a Sustainability Report that complies with the GRI-G4 guidelines. Sustainability is at the very core of our business and is reflected in all that we do, which is represented in our third Sustainability Report, as well as in the new corporate sustainability commitment that we will adhere to from here on. We hope that our increased levels of transparency and commitment to being sustainability leaders will encourage more companies in the UAE and the region to adopt more sustainable practices."