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Mitsumi Distribution wins Africa Distributor Award

Pan-Africa distributor shines at EMEA Channel Academy 2014 Awards

Shah says the company is delighted to have won the award at this year's EMEA Channel Academy.
Shah says the company is delighted to have won the award at this year's EMEA Channel Academy.

Mitsumi Distribution, one of the largest technology and consumer electronics distributors in Africa, recently won the 'Africa Distributor of the year Award' at the EMEA Channel Academy 2014 Awards.

The DISTREE EMEA event, which was held recently, attracted senior buyers and executives from the region's leading e-tailers, retailers and distributors. More than 150 brands participated, using the event as a platform to manage, build or launch channels across EMEA.

Mitesh Shah, Managing Director, Mitsumi, said: "We feel proud to be recognised for this prestigious award. Over the years, Mitsumi Distribution has garnered a reputation as being the most trust-worthy distributor in Africa, thanks to the attention that we pay to our clients. This is the result of our pan-African distribution strategy with a clear regional drive that guarantees our presence on the continent and allows us to launch targeted marketing campaigns to create demand generation.

Shah added that as one of the largest IT and consumer electronics distributors on the continent, the company understands the broader African market and has 17 years presence in Africa.

Farouk Hemraj, CEO and co-founder, DISTREE Events, said: "We would like to congratulate the entire Mitsumi team on winning the Africa Distributor of the Year Award at the EMEA Channel Academy 2014 Awards. This award demonstrates the strong relationships that Mitsumi has with both its vendor partners, and channel base. It also shows that the company has developed and expanded routes-to-market across the fast-growing African continent."

Mitsumi has 16 points of sale and 12 service centres in East, West and North Africa and a warehouse located in Jebel Ali, Dubai, United Arab Emirates.