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Canon releases 'slimmest ever' 30x optical zoom camera

The PowerShot SX700 HS is said to be perfect for capturing all your adventures

Canon releases 'slimmest ever' 30x optical zoom camera
The PowerShot SX700, Canon's slimmest 30x optical zoom camera

Canon unveiled its slimmest ever 30x optical zoom camera this week, which is aimed at travelers and social media enthusiasts.

The PowerShot SX700 HS, which is only 34.8mm thin, features built-in Wi-Fi connectivity, meaning photos can be uploaded instantly to the cloud. It also has a Mobile Device Connect button allowing it to connect to smartphones or tablets. Alternatively it can be paired to devices using NFC functionality, by touching the two devices together to begin sharing via Canon's dedicated CameraWindow app.

Using the GPS via mobile functionality, the location of each shot can be tagged before uploading to social media. Wi-Fi connectivity also allows remote shooting from smartphones.

Key features include an ultra-wide angle 25mm lens; HS System with 16.1 MP CMOS and DIGIC 6; Intelligent IS with 5-axis Dynamic IS; Wi-Fi with NFC support; Full HD (60fps), 7.5 cm (3.0") PureColor II G LCD (922k sRGB); Creative modes; Hybrid Auto and Smart Auto; Manual, AV and TV modes; and High-speed shooting.

Adapting to eight different scenes, Intelligent IS analyses the shot and automatically adjusts the stabilisation mode. Creative Shot allows users to capture different images with every press of the shutter; 46 effects are arranged into four themed categories: Monochrome, Retro, Natural and Special.

According to Canon, when users choose a category, the PowerShot SX700 HS will create six individual shots, based on the selected creative effect theme providing a selection of images.

ZoomPlus technology digitally extends the camera's reach to 60x while maintaining full resolution image quality and zoom, and a Framing Assist feature also helps keep subjects in the frame when using the telephoto zoom.

Videos are captured on 1080p Full HD video and with DIGIC 6; video is shot at 60fps with high quality stereo sound. Videos are recorded in MP4 format and the Hybrid Auto feature automatically captures the four seconds before each still image is shot, joining all the clips together into a single video.

Images can be backed up with Image Sync, which lets users wirelessly transfer shots to cloud storage destinations including CANON iMAGE GATEWAY, Flickr, Google Drive and directly to PCs.

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