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Aruba gets new regional sales director

Bashar Bashaireh will drive business growth in the Gulf region and Pakistan

Bashaireh says Aruba is ideally positioned to capitalise on the huge market opportunities.
Bashaireh says Aruba is ideally positioned to capitalise on the huge market opportunities.

Aruba Networks Inc, a provider of network access solutions for the mobile enterprise, has appointed IT industry veteran Bashar Bashaireh as regional sales director for the Gulf and Pakistan.

In this new role, Bashaireh is responsible for developing and executing strategies to expand Aruba's customer base and capitalise on the huge business opportunities arising as a result of the current mobility and bring-your-own-device (BYOD) market trends.

Wolfram Fischer, vice president EMEA at Aruba Networks said: "We have identified the Gulf and Pakistan as high growth markets for the company and were looking for a sales leader capable of driving the growth of our company in this region. Bashar is a well-known and highly respected figure in the Middle East IT market. With an outstanding track record in sales, a strong technical background, an acute insight into the nuances of the regional market and a result-oriented management approach, he is the perfect candidate to lead our expansion efforts."

"It is a very exciting time for me to be joining a company like Aruba, an established technology player in enterprise mobility solutions. With high rates of adoption across tablet and smartphone devices throughout the region, companies are looking for solutions like the ones Aruba offers to address security, efficiency and reliability of their networks. With the right mix of innovative and industry leading technology, continued market education, partner enablement and enhanced brand visibility through strategic marketing initiatives, we are ideally positioned to capitalise on the huge market opportunities," Bashaireh said.

Bashar brings over twenty two years of experience in the Middle East ICT market, holding senior management positions in various companies and successfully building start-ups. He joins Aruba from security firm Fortinet where he served as regional director for Middle East and Pakistan.