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DISTREE Events reveals date for inaugural Africa event

All set for DISTREE Africa event in Kenya

Hemraj says the company has invested in developing local resources in East Africa.
Hemraj says the company has invested in developing local resources in East Africa.

DISTREE Events has revealed that it will stage DISTREE Africa 2014 at the Safari Park Hotel in Nairobi, Kenya from19th to 21st June.

The inaugural event in East Africa, is part of DISTREE Events wider plan to expand into the African market and will provide technology product, services and solutions suppliers with access to leading channel partners from across this vast region in one place.

According to the company, DISTREE Africa will allow exhibitors to build in-depth relationships with influential channel partners from more than 20 African countries including key markets such as Angola, Ghana, Kenya and Nigeria.

DISTREE Events said more than 400 delegates, including senior executives from the top resellers, retailers and distributors operating in the region, are set to attend DISTREE Africa 2014.

"We've been listening closely to the needs of technology vendors, plus service and solution providers," explained Farouk Hemraj, CEO at DISTREE Events. "They understand the power of our event format and have expressed a clear interest in seeing us expand into Africa. We have invested in developing our local resources in the region and carried out detailed channel research. The time is now right for this next step in DISTREE Events' international expansion."

The company added that DISTREE Africa will offer a compelling combination of one-on-one meetings, conference programme, exhibition, awards, technology showcases and workshop sessions to deliver a comprehensive business development platform for both exhibitors and channel partners.

Frederic Lestringant, Regional Manager at DISTREE Africa, said: "As with all fast-growing and dynamic markets, vendors need a solid understanding of the channel landscape to develop and expand their routes-to-market."

"This is especially true in Africa," he added. "We bring exhibitors face-to-face with the channel executives that can drive their business growth across the continent. It is a proven event format and an incredibly efficient platform for all vendors looking to launch, build or manage routes-to-market across Africa."

Lestringant added: "DISTREE Africa is the perfect opportunity for vendors to make a real impact with the top buyers and senior channel executives from across the region. The pre-event research has given us a wealth of data on the size and structure of channels in Africa. We look forward to discussing the opportunities that exist with exhibitors in the coming months, and welcoming them to Nairobi in June 2014."