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Dell adds new networking certification competency

Vendor wants partners to capitalise on networking market opportunity

Dell says training offered as part of the accreditation process will enhance partners’ networking expertise.
Dell says training offered as part of the accreditation process will enhance partners’ networking expertise.

Dell has announced enhancements to its PartnerDirect Programme after the vendor unveiled the new Networking Certification Competency for resellers in the UAE.

Dell said the programme features specialised modules for networking to ensure that partners are up-to-date in an ever-changing world of technology and business. The company said training offered as part of the accreditation process will enhance partners' networking expertise and give them the competitive edge they need in the market.

According to Dell, the Networking Competency offers a wide range of benefits which are only available to those partner organisations that hold the accreditation.

Dell said its networking business has grown 42% year-on-year, with a 100% growth in data centre networking. This growth said the company has been fuelled by the acquisition of Force10 and the growth of the Partner Direct Programme. The new accreditation will offer partners free in-depth training designed to help them understand and communicate how Dell Networking solutions address customers' individual business problems. In addition, Dell said the training will help partners to maximise opportunities by sharing insight into how to convert potential clients into actual sales.

With the certification, the company said it expects partners to take advantage of discounts and extended deals on products.

Other benefits according to the company will see partners leverage virtual marketing resource aids to build an effective marketing plan with the Dell Networking Certification helping reseller firms to become the partner of choice when it comes to introduction to existing customers.