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NVIDIA launches Maxwell-based GPUs

Graphics processor specialist touts ‘leap forward’ in performance, power efficiency

Nvidia Geforce GTX 750.
Nvidia Geforce GTX 750.

NVIDIA this week introduced its GeForce GTX 750 Ti and GTX 750, the first GPUs based on its new Maxwell graphics architecture, which incorporates gaming-level performance in power-efficient designs.

A GeForce GTX 750 Ti running at 1080p resolution is said to double the performance and use half the power of the GTX 550 Ti, which was built with Fermi architecture, and is one of the most used NVIDIA GPUs, according to the Steam Hardware Survey. 

The GTX 750 Ti also approximates the performance of the GeForce GTX 480 - a $499 flagship product also based on the Fermi architecture - while consuming only one-fourth the power, or 60 watts. 

"We know that to advance performance, we must advance performance per watt, because every system we design for has a power limit - from supercomputers to PCs to smartphones," said Scott Herkelman, general manager of the GeForce business unit at NVIDIA. "That's why we architected Maxwell to be the most efficient GPU architecture ever built."

According to NVIDEA, the GTX 750 Ti GPU's small physical design - at 5.7-inches long - doesn't require an internal power connector. This means gamers with PCs equipped with integrated graphics or other small form-factor designs can switch over for 1080p performance, without needing to upgrade their power supply or deal with increased energy costs.

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The GTX 750 Ti and 750 GPUs also include support for NVIDIA's GameWorks, including ShadowPlay, which lets gamers capture and share gaming experiences on Twitch and other online sites; and GameStream, which allows gamers to stream PC games to NVIDIA SHIELD for mobile gaming.

"NVIDIA understands that delivering a next-gen gaming experience means a lot more than cranking up the clocks, heat and noise just to eke out a few extra frames per second," said Tony Tamasi, senior vice president of content and technology at NVIDIA.

"Our GameWorks technologies, combined with the performance, power efficiency and cool and quiet operation of the GTX 750 Ti and 750, dramatically change the way gamers can play."

The NVIDIA GeForce GTX 750 Ti and GTX 750 GPUs are now available from ASUS, EVGA, Gainward, KFA2, Gigabyte, Inno3D, MSI, Palit, PNY, Point Of View and Zotac. Exact details on partner participation in the GCC region are not available at this time. Pricing is expected to start at $119 for the GTX 750, $139 for the 1GB GTX 750 and $149 for the 2GB GTX 750 Ti. 

The GeForce GTX 750 Ti and GTX 750 GPUs will also be sold in fully configured systems from EMEAI-based system builders, including Royal Focus, Teeba Computers, Golden Systems Electronics, Al Ershad, Dar Al Hai Computer Trading, DubaiMachines and ComponentsUAE in Dubai, Al Ershad and Micro Power in Abu Dhabi and ArabHardware in Egypt.