Home / / Lenovo wins EMEA Channel Academy award for PCs

Lenovo wins EMEA Channel Academy award for PCs

More than 300 executives from distributors, retailers and e-tailers voted

Lenovo wins EMEA Channel Academy award for PCs
Hemraj says the awards are significant as they recognise consumer channel excellence.

Lenovo, the world's number one PC vendor by shipments, recently won the Vendor of the Year award at the EMEA Channel Academy: 2014 Awards, oraganised by DISTREE EMEA in Monaco.

More than 300 executives of EMEA's IT volume distributors, retailers and e-tailers used a live electronic voting system to select their preferred vendor in each category, assessing brands on the strength and effectiveness of their overall consumer channel strategy in EMEA.

Farouk Hemraj, CEO and co-founder at DISTREE Events, said: "These are channel awards that have real significance and recognise true consumer channel excellence in the EMEA region. We congratulate all of the vendor winners and all of the brands that received official nominations."

"The nominations are determined by channel partners as are the overall winners. The process behind the awards is open, inclusive and transparent. Winning an ‘EMEA Channel Academy: 2014 Award' is proof that a vendor has a successful and respected channel model in the region that offers real business opportunities for distributors, retailers and e-tailers," said Hemraj.

The awards, which took place for the sixth year in a row, were saw a total of 46 different technology and consumer electronics (CE) vendors received official nominations across 12 product categories.

Follow us to get the most comprehensive IT business news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.