Home / / Metra Computer acquires EMPA

Metra Computer acquires EMPA

Metra Computer Group acquires rival volume player to bolster regional business

Metra Computer acquires EMPA
EMPA will continue to serve the regional channel as a Metra Computer Group subsidiary.

Egypt-based Metra Computer Group has acquired specialist volume distributor EMPA Middle East for an undisclosed amount.

The deal, which was concluded in December 2013, will see EMPA continue to operate in the IT distribution sector in the Middle East as a subsidiary of Metra Computer Group.

Zaeem Ahmed, group marketing manager at Metra Computer Group, confirmed in an interview with Channel Middle East that EMPA is now a wholly owned company of Metra Computer Group and will continue to serve the regional channel in the volume and value space as a separate entity. "The EMPA brand will be retained and the company will continue to be in business," he said.

Ahmed said the two entities will continue to operate independently but what has been integrated is the back office systems. He added that the value business teams for both entities have also been unified and will be headed by Basel Shalaby as head of this business division going forward and will report to Mohamed Eissa, executive vice president, Metra Computer Group.

Ahmed explained that Houssam Mobied, CEO of EMPA will continue at the company and will lead the volume business in the region. "With the merger, we have extended our brands in the group to over 40 in the Middle East," he said. "We are already finalising plans on how we will be addressing our partners in the region with an expanded product and services offering," he said.

In the last fiscal year, EMPA did $106m in sales and has over the last three years, been transitioning from a specialist components supplier to a value-added distributor of storage, mobility, security and networking solutions.

Follow us to get the most comprehensive IT business news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.