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All set for Seagate’s ME Partner Conference

Storage solutions vendor to outline additions to its Seagate Partner Programme

Assaf wants distributors and resellers to benefit from the company's incentive schemes.
Assaf wants distributors and resellers to benefit from the company's incentive schemes.

Storage solutions mainstay Seagate Technology has said it will use this year’s annual Seagate Middle East Partner Conference to outline new channel schemes and enhancement to its umbrella Seagate Partner Programme (SPP).

The conference, which opens tomorrow Wednesday, 12th February, 2014 will see channel partners and industry professionals attend the event at the Grand Hyatt Hotel in Dubai.

Seagate stated that it will use the channel event to chart the latest additions to the SPP, as the company moves to open up more channels through which distributors will be at the centre of driving.

“Today there is transformation happening within the region’s data storage market as a result of new advancements in the areas such as cloud economics, flash storage and rewritable disk capabilities,” said Christian Assaf, senior sales manager, MEA, Turkey and Greece at Seagate.

Assaf said the company recognises the challenges presented by  technology transitions and the support required in order for businesses to step confidently into these digital frontiers. “The Middle East in particular is a region where IT infrastructure development is set prominently on the public agenda and in light of this, we feel it is essential to create regular forums in which vendors, distributors, channel partners and end users can discuss issues. That is what the Seagate Middle East Partner Conference aims to deliver,” he said.

Assaf pointed out that Seagate wants to see it distribution and reseller partners benefit from collaborative technical trainings sessions, access to global sales support and more compelling incentive schemes.