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du launches Smart City ideathon

Operator seeks views and ideas ahead of e-government event

du launches Smart City ideathon
Badri: Community driven initiatives need to listen to the people in those communities to be successful.

UAE telecom operator du has announced a social media ‘ideathon' to gather people's opinions and ideas on Smart City developments.The Ideathon is being held ahead of The Government Summit 2014, which takes place from 10-12th February.

The initiative, which will take place acorss social media channels including Facebook and Twitter, initiative is geared towards creating public-driven momentum, gathering ideas in the process, and gathering feedback on the public's impressions and aspirations for a Smart City and smart government initiatives.

Du intends to garner interest in the initiative by posing questions such as what does the term ‘Smart City' bring to your mind? What technological innovation you would like to see in the future? Did you use a Smart Government app recently, and what was your favourite feature? How did it impact your life? And what would boost the level of government services to achieve people's happiness in your opinion?

Launching the initiative, Hala Badri, Executive Vice President, Brand and Communications, du, said: "We believe that human behaviour has influenced the way in which humanity communicates. Digital communications platforms have taken this to the next level, transforming how we communicate today. For any community-driven initiative to be successful, it is imperative that we listen to people, especially the younger generation who represent our tomorrow. It therefore gives me great pleasure to announce this Ideathon on social media, which we believe will prove to be a popular medium for anyone in the UAE to come forward and voice their opinions and ideas about Smart City - the way they see it."

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