YouTube launches TV show
Google-owned video platform collaborates with DreamWorks on ‘highlights’ episodes
Google-owned video-streaming site YouTube has launched its own daily show in association with DreamWorks Animation, Deadline Hollywood reported.
The show, called YouTube Nation, began yesterday and will post new episodes on www.youtube.com/youtubenation from Monday to Friday at 6pm Pacific Time, in Ultra HD video, also referred to as 4K. Each episode will highlight the most shareable content on the site and feature the content creators who provided it.
DreamWorks will produce the show and take editorial responsibility for it, supported by YouTube's sales and marketing teams.
"It's exciting to see the creative, visionary team from DreamWorks Animation bring their expertise and passion to YouTube to showcase the videos that define trends and pop culture moments around the world," said Robert Kyncl, YouTube's head of content and business operations.
"The people at DreamWorks Animation are ideal producers of this show: they really understand the YouTube space."