French hotel giant launches Arabic website
Accor chief says Middle East forms important outbound market for company
French hotel group Accor has announced that it has launched an Arabic version of its website for Middle East customers.
The move comes as the Middle East and Saudi Arabia form important outbound markets for Accor.
"This underlined the need to develop an Arabic website in order to be closer to Arabic-speaking guests and strengthen intra-regional ties in this region," Accor said in a statement.
Christophe Landais, Accor Middle East managing director, said: "Adapting Accorhotels.com in Arabic is in line with the dynamic development of Accor and its distribution channels.
"Thanks to the new version of the reservation website, Accor increases its penetration and reinforces its presence in the Middle-East zone as well as in the other Arabic-speaking countries; in order to locally sell its hotels."
Arabic is the fifth most used language in the world and an official language in more than 20 countries with approximately 422m speakers, according to figures from UNESCO (United Nations Educational, Scientific and Cultural Organisation).
Accor operates 62 hotels in the Middle-East with 15,093 rooms and seven brands, from economic to luxury, in 10 countries.
With 30 hotels comprising over 7,000 rooms currently under development, the group said it is firmly committed towards achieving its targets of 100 hotels (25,000 rooms), opened or engaged, by 2016, for the broader Middle East.
Accor said it will also set up dedicated Arabic call centre lines to help guests with online bookings.