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CES 2014: Intel sets out stall in wearable tech arena

Chip maker looks towards fashion gadgets to recoup lost ground

Intel Corp CEO Brian Krzanich introduces 'Intel Edison,' a tiny Intel-based computer, during his pre-show keynote address at the 2014 International CES.
Intel Corp CEO Brian Krzanich introduces 'Intel Edison,' a tiny Intel-based computer, during his pre-show keynote address at the 2014 International CES.

Intel Corp made a strong statement about its intentions to develop wearable computing devices yesterday at International CES 2014 in Las Vegas, Nevada, US, by demonstrating earbud heart monitors and a smart headset.

GALLERY: International CES 2014

While dominating the PC market for chip sales, Intel is underrepresented in smartphones, where the majority of architectures use licensed ARM Holdings designs. Now, as smartphone sales slow, electronics vendors are looking to the emerging category of wearable tech as a possible saviour for flagging balance sheets.

In May, Brian Krzanich replaced Paul Otellini as Intel's chief executive. Krzanich, regarded as a specialist in the area of chip manufacturing and operations, quickly set up a new division to concentrate on emerging segments. In his CES pre-show keynote address, Krzanich introduced the Intel Edison, a thumb-sized computer based on Intel Quark technology, housed in an SD card form factor, which has built-in wireless capabilities and support for multiple operating systems.

GALLERY: International CES 2014

"We're looking at a broad ecosystem of wearables, not just the device or the silicon," he during his keynote.