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YouTube to demo 4K streaming at CES

Google-owned video service to unveil proprietary codec at tech show

YouTube has developed its own royalty-free codec, called VP9, for 4K streaming.
YouTube has developed its own royalty-free codec, called VP9, for 4K streaming.

Google-owned video-steaming service YouTube will demonstrate 4K streaming at this week's Consumer Electronics Show (CES) 2014 in Las Vegas, Nevada, US.

Ultra-high definition TV, also called 4K because it delivers almost 4,000 horizontal pixels, can achieve image resolution that is four times sharper than 1080p Full HD pictures. It is normally streamed using the H.265 video codec, but YouTube has developed its own royalty-free codec, called VP9.

Because of the royalty-free nature of the codec, online media sources are speculating that Google will be able to license it more easily. According to Techspot, ARM, Broadcom, Intel and Marvel are included on a list of 19 hardware partners that have pledged support for the new codec.

At CES, YouTube will be demonstrating 4K streaming at the booths of LG, Panasonic and Sony, indicating a willingness on the part of those companies to adopt YouTube's streaming tech.