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Metra Computer to distribute Tripp Lite in MENA

Regional distributor to supply the vendor’s products across 11 countries in MENA

Metra Computer to distribute Tripp Lite in MENA
Vipin says the company wants to widen its channel reach in the MENA region.

Tripp Lite, a manufacturer of power protection, connectivity and IT infrastructure products, has signed Metra Computer Group as its authorised distributor for the Middle East and North Africa (MENA) region.

In terms of the agreement, Metra will sell and support the vendor's portfolio of SMB and enterprise solutions through its network of more than 5,000 channel partners across the region.

Vipin Sharma, vice president, Tripp Lite Middle East and Africa (MEA), said: "Metra has an established reputation in the regional ICT industry, a factor that makes them an ideal partner for us to widen our business reach and develop our channel presence in emerging growth markets like Iraq, Saudi Arabia and Egypt."

Sharma added that Metra will act as TrippLite's value-added distributor (VAD) and stocking wholesaler, offering a dynamic reseller base that covers all market segments from retail and SMB to corporate and enterprise.

He said through Metra, TrippLite aims to make its wide array of highly efficient, reliable and eco-friendly UPS, PDUs, KVM and Console Server switches, surge suppressors, rack enclosures, cooling and cables available to All IT and ICT users in the region.

"By partnering with Metra, we expect our sales performance and reach to grow markedly in the UAE and across the GCC and MENA," he added

Mohamed Eissa, executive vice president, Metra Computer Group, said: "Having witnessed the ICT boom in the region we believe TrippLite's innovative technology and data centre integrated solutions are well placed to respond to the needs of this rapidly growing industry. Metra with is vast experience and expertise in delivering value to its partners is well poised to take these products and solutions to its partners."

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