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Toshiba signs MTC, Multimedya for ME

Distributors to supply the regional channel with vendor’s flash drives and SD card array

Toshiba signs MTC, Multimedya for ME
Varghese says Toshiba is aiming to increase market share with the new appointments.

Toshiba Gulf FZE has announced the appointment of Memory Technology Corporation (MTC) and Multimedya International FZE as the official distributors for its digital media solutions in the Middle East region.

Under the accord, MTC will distribute Toshiba memory products in the UAE, KSA, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon and Egypt. Multimedya will be working closely with retail and channel partners, focusing sales across the broader Middle East region.

According to Toshiba, the alliance aims to strengthen the company's reach in the storage segment in the region.

"Both MTC and Multimedya's in-depth market intelligence, presence in key markets and strong distribution strategy are integral for Toshiba to increase its market share and reinforce its position as a leading storage solutions vendor," said Santosh Varghese, general manager, Digital Products and Services at Toshiba Gulf FZE.

"In coordination with Toshiba, we are devising a two-tier channel partner programme to reach all potential sectors of the market. We want to ensure that we hold sufficient inventory in all our locations for the whole range of products and providing financial support to deserving partners, " said Shabu Sultan, general manager at MTC.

"We aim to reach a market share of 30% for Toshiba in the region, which currently is the second largest Nand Flash maker globally," said Mehmet Yurdakul, retail business manager, Multimedya International FZE.

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