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FDC International partners with Ricoh

Distributor to supply the vendor’s products to the regional channel

FDC International partners with Ricoh
Pourmirza says signing Ricoh is part of a broader plan to grow presence in the printing and imaging sector.

Dubai-based regional distributor FDC International FZE has signed a distribution agreement with printing and imaging solutions vendor Ricoh for the Middle East and North Africa (MENA), and Levant region.

Under the accord, FDC will supply channel partners in Jordan, Lebanon, Iraq, Egypt, Libya, Kuwait and Yemen with Ricoh's printer range, multi-functional products, consumables and projectors.

Alan Pourmirza, infrastructure manager at FDC International, said signing Ricoh for the MENA and Levant region is part of a wider plan by the company to grow its presence in the printing and imaging segment. "We intend to expand the product portfolio and build up the Ricoh brand in the region with a range of channel initiatives that will include incentives and rebates for all our channel partners," Pourmirza said.

He said part of the company's business development plans for the Ricoh product array will see FDC target power retailers and traditional reseller partners with a range of channel programmes. "Once we have managed to position the brand in the two channel segments, we will then move and target specialised reseller partners that focus on office automation and supplies business," he explained.

Pourmirza said FDC is upbeat that the addition of Ricoh will not only broaden the company's product offerings to partners, but will also give them an opportunity to earn additional margins from providing services on top of the Ricoh products they take to market.

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