Channel Middle East Conference opens
Third CME conference to examine how to ignite growth in the Middle East IT industry
The third Channel Middle East (CME) Channel Conference kicks off this morning at the Oberoi Centre (location map), Business Bay (Burj Khalifa area), with business leader in the Dubai channel expected to attend in numbers.
The conference, which is being held under the theme: ‘Igniting the Engines of Growth- Top 10 Factors for Growth in the Channel', will see Adriana Rangel, research director, Systems and Infrastructure Solutions, IDC, deliver the keynote address.
Talks and panel discussions will cover a range of topics including tips on how to survive in a declining PC market; strategies on adapting to the mobility surge; 2014 business outlook; the future of broadline distribution; industry trends and technological advances and how to adapt to them; and a range of industry case studies.
In addition, this high-level channel event aims to help channel partners to further their competitive edge and discuss how they can differentiate themselves in a market where product margins have continued to be squeezed.
This half day event will also focus on tackling some of the most pressing channel challenges and inform all parts of the Dubai channel and at regional level, on key opportunities and strategies for delivering improved business in 2014.
Anam Hilal, conference producer, ITP Publishing Group, said the conference will provide channel partners with the opportunity to hear from thought leaders on the opportunities that lie ahead as demand for commercial desktops is showing signs of improvement in the region.