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ZOTAC signs Gulf Shadows for MENA

Components vendor looks to strengthen presence and increase market share in MENA region

Gulf Shadows’ Kayali (left) shakes hands with ZOTAC’s Berger after signing the distribution agreement.
Gulf Shadows’ Kayali (left) shakes hands with ZOTAC’s Berger after signing the distribution agreement.

ZOTAC International, a maker of graphics cards, main boards and mini-PCs, has signed a distribution agreement with Gulf Shadows Computer Systems to bolster its presence in the regional market.

In terms of the agreement, Gulf Shadows will promote and distribute ZOTAC's range of graphic cards through its strong channel network in Saudi Arabia, Egypt, Libya, Yemen, Iraq, Syria, Lebanon, Jordan, Algeria and Tunisia except the UAE, Kuwait, Qatar, Oman and Bahrain markets.

"Over the last five years, ZOTAC has been successful in creating brand awareness for our products, increasing our market share and reach in the Middle East region, which is a very important market for us. We are now looking to strengthen our business further by signing on an established distributor, that could open doors for us in countries where we do not have a strong presence. Gulf Shadows, with its vast market knowledge and experience, solid channel network, technical capabilities and extensive reach, was the perfect choice for us," said Carsten Berger, senior director, ZOTAC International.

"The appointment of Gulf Shadows is an extremely important strategic move for ZOTAC in achieving our objectives for the Middle East region. Gulf Shadows has a wealth of experience in the regional components market and this partnership will help us build our brand and drive our business further in the Middle East. We are confident Gulf Shadows will help ZOTAC establish its leadership position across the region," added Samson Kwong, sales director, ZOTAC International.

Feras Kayali, chief operations officer, Gulf Shadows Computer Systems said: "We are happy to sign on ZOTAC, which is one of the most reputed VGA brands globally. Our focus is on delivering only the best products and hence ZOTAC is a perfect match for our business. ZOTAC's high quality graphics cards complement our existing product portfolio and add tremendous value to our channel."

"Our alliance with ZOTAC will increase the choice for our customers by bringing them high quality products at competitive prices. We are looking forward to working closely with the ZOTAC team to give our channel the resources and support they need to promote and sell ZOTAC's award-winning graphics cards. We are confident will be able grow ZOTAC's market share and reach in the region," added Hassan Al Aas, sales director, Gulf Shadows Computer Systems.