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Acer Middle East to name new head soon

Vendor expects to appoint new regional head next week

Acer Middle East to name new head soon
Drummond has a wealth of experience in senior management and is credited for developing Acer’s commercial business in South Africa.

Following the departure of Amin Mortazavi and Ali Nemati, who stepped down from their positions as vice president MEA and general manager at Acer Middle East respectively, Channel Middle East has learnt that the PC vendor could announce the new regional head as early as next week.

Although details of the two executives' departure have been murky, industry pundits say the latest development could be part of a wider management restructuring, following the resignation of J.T. Wang, chairman and CEO at Acer earlier this month.

According to sources familiar with the matter, Acer is readying to name the new head for its Middle East operations before the end of the month and the company looks set to appoint a senior executive from its South African subsidiary.

In September 2013, Acer said goodbye to its country manager for Southern Africa, Hans Swart, and is in his place welcomed back former South Africa managing director, David Drummond.

In a media statement then, Acer said Swart had, after careful consideration, ‘decided to pursue his next career opportunity outside Acer'. The multinational PC vendor went on to extol Swart for his significant contribution to its success in the Southern Africa region.

Drummond makes his second return to Acer's South Africa operation having led the company as managing director from 2003 to 2009. Drummond took up his new position of country manager for Acer Southern Africa from 1 October, 2013.

Senior executive changes have epitomised Acer Middle East's operation in the last two years, highlighting the nature of challenges the company has faced in the Middle East market.

Several Acer partners who requested anonymity told Channel Middle East that they are hoping the company will now sort out its regional leadership team with a long term view of bringing back focus, stability and confidence to the company's PC business even when the global PC industry has seen sluggish sales for most of 2013.

Last month, Acer announced that the resignation of Wang had been approved by its Board of Directors. Wang shall remain in the chairmanship role until the end of his tenure next June. The Board and ‘the search committee' also agreed that corporate president Jim Wong will succeed Wang as the new CEO from January 1, 2014. A comprehensive restructuring plan has been formulated by the Acer management team, and without delay, the Board will commence with its corporate transformation.

Wang said: "Acer encountered many complicated and harsh challenges in the past few years. With the consecutive poor financial results, it is time for me to hand over the responsibility to a new leadership team to path the way for a new era."

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